Since being founded in 1897 The JAPAN TIMES has been celebrated for its unique readership of foreign and internationally minded Japanese. Produced from an unprejudiced, cosmopolitan and practical viewpoint, The Japan Times has won the confidence of more than 400,000 opinion leaders at home and abroad.
In 1897, an editorial in the inaugural edition of The JAPAN TIMES set forth the paper’s goals as “promoting understanding between Westerners and the Japanese and telling other countries what Japan is really like.” Over a century ago, the newspaper perceived the need for international understanding and information in English about Japan, which continues to be a pressing need to this very day. What is more, The Japan Times has consistently striven to satisfy those needs.
Today, The JAPAN TIMES is the leading daily publication of its kind in the nation and has a larger circulation than any of its competitors. In addition, The Japan Times is airmailed to 106 countries worldwide.
Reader Profile
- Male 67% - Female 33%
- 50% of readers have subscribed to The Japan Times for more than 10 years.
- People engaged in business account for about 60% of The Japan Times readership.
- Out of these readers, more than 40% are executives or managers.
- More than 85% have completed four years of college graduate study.
- About 50% of respondents are working in a Japanese-owned company
International New York Times Partnership
As of October 2013, the Japan Times contains the International New York Times as part of the daily paper. The fact that the New York Times Company chose the Japan Times as its distribution partner in Japan speaks volumes about the quality and the prestige of this newspaper.
www.japantimes.co.jp
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