Boasting a GDP of over $4 trillion and a highly educated, tech-savvy population, Japan represents one of the world’s most lucrative markets. In recent decades been a global pacesetter for innovation and investment. The fourth-largest economy, ‘The Land of the Rising Sun’ is an economic powerhouse that has led the world in many leading technological fields as a hub of industry and ingenuity.
As a highly diversified and outward-looking economy, Japan is home to 53 of the Fortune 500 companies. The world’s third-largest consumer base, the country’s massive e-commerce market is also valued at over $114 billion, with tech-oriented consumers always ready for more options. Tokyo – the world’s largest city which boasts a GDP larger than that of Indonesia or Mexico – ranks as the #1 city globally for innovation, ahead of Silicon Valley and London.
What promises to be an extraordinary global event will take place from April 13 to October 13 next year in Osaka, Japan: Expo 2025. Under the theme “Designing Future Society for Our Lives” and with compelling subthemes — “Saving Lives,” “Empowering Lives,” and “Connecting Lives” — the event is expected to attract 28.2 million visitors, including 3 million foreign attendees.
Japan’s evolving engagement with Africa is characterized by a focus on fairness, job creation and human capital development. While often underreported, Japan’s investment commitments in Africa totaled $90 billion over the last decade, positioning it just behind China for inflows into the continent.