The government is seeking to attract domestic and foreign investment to help diversify a sector concentrated on tobacco growing, with alternative crops like medical cannabis and cran- berries being explored. There are also potential new value chains for tobacco, such as ingredients for products in the biotechnology and cosmetics industries, with such options being studied.
Andorra’s favorable climate and fertile soil combine to make it an excellent place to grow certain cash crops, although the cultivation of such produce is somewhat restricted by the lack of arable land. That said, many farmers make a decent living from their operations, and with substantial consumer markets close by, the short supply chain means fresh produce can be har- vested in the morning and be on foreign house- holds’ dinner plates within 24 hours.
In addition, produce grown via traditional farming methods is increasingly popular among the younger generations, who have embraced sustainability and are open to paying premiums for products with small carbon footprints.